Built for
the long run
Legendary Global builds and backs consumer brands, a tequila house, intellectual property and early-stage ventures, from Mexico to the United States.
Who we are
Legendary Global is a private investment group based in Texas. We build and back consumer businesses we understand from the inside, and we stay invested for as long as they keep getting better.
The group spans health and personal care brands sold across North America and Latin America; Casa Faro, a premium tequila from Jalisco; a growing library of trademarks and formulations created for the US market; and selective venture investments in consumer, health and commerce.
- Headquarters
- Texas, United States
- Where we operate
- United States and Mexico
- Investment areas
- Brands, spirits, IP, ventures
- Horizon
- Permanent capital
What we own
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Consumer brands
Health, wellness and personal care brands with a presence in Mexico, the United States and Latin America. Some we bring north, proven and ready for US retail and e-commerce. Others we create here, for this market, from the first formula to the first shelf.
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Casa Faro
A premium tequila from Jalisco, made with patience and sold with the same restraint. Casa Faro is the group's first spirits house and the brand we hold closest.
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Intellectual property
The ideas behind the brands: trademarks, formulations, content and designs created for the US market. We hold them in a dedicated company so each brand can travel across borders, partners and channels without friction.
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Venture capital
Early-stage, minority investments in founders building in consumer, health and commerce, where our experience in manufacturing, distribution and performance marketing can tilt the outcome. United States and Mexico first.
How we work
Operators first
We built consumer businesses before we invested in them, and we still run them. Capital is the easy part; we bring the factory, the shelf and the media plan.
Cross-border by design
Rooted in Mexico, growing in the United States. The teams, the supply chain and the structure are set up to move brands in both directions.
Patient by choice
No fund cycle, no forced exits. We hold what compounds and reinvest in what works.
Contact
Partnerships, distribution, licensing, investments. Write to us.
contact@legendaryglobal.com